Opportunities to participate in research studies
As a member of this elite panel, you will have periodic opportunities to share your thoughts on a range of topics through simple methods such as:
• Online surveys
• Telephone interviews
• Focus groups
Each research opportunity might vary in length. When you are invited to participate in a specific study, the estimated time commitment will be disclosed to you as well as the payment amount we are offering for that study.
All opportunities are voluntary
Your participation in any research opportunity is always voluntary. You may be offered an opportunity, but it is completely up to you if you choose to participate in it.
Confidentiality
Confidentiality is very important to us. If you participate in one of our research studies, your identity (name, place of employment, etc.) will never be revealed in conjunction with that study. When we develop research reports for studies, we summarize the data across all study participants and report the finding in the aggregate.
In addition, we ask all of our panelists to agree to the following confidentiality terms when registering for the Povaddo Panel:
• In exchange for compensation for my time and opinions, I hereby agree to participate in future opinion research studies conducted by Povaddo.
• I understand that what is communicated during these research studies will remain confidential and will be processed with absolute anonymity. My involvement or participation in these research studies will never be disclosed or revealed by Povaddo.
• Further, I hereby agree that all information provided to me as part of these research studies, including the existence of these studies, is confidential. By accepting the terms of this confidentiality agreement, I hereby agree to treat this information as strictly confidential; this information may not be published, quoted and/or disclosed to anyone in any form whatsoever.
Frequency
You may have periodic opportunities to participate in specific research studies. We are careful to only request study participation from our panelists on a periodic basis so as not to inundate them with requests. In general, we only anticipate offering a few studies to panelists during the course of a year.
Compensation
When you participate in a specific research study, you will be paid for your time a rate of approximately USD $2 per minute (or local equivalent). For example:
• We would offer USD $20 (or local equivalent) for a 5-10-minute online survey
• We would offer USD $50 (or local equivalent) for a 20-25-minute online survey
• We would offer USD $120 (or local equivalent) for a 60-minute in-depth interview via telephone
• We would offer USD $240 (or local equivalent) for a two-hour focus group
Method of payment
For each research study opportunity that Povaddo extends to you, the method of payment will be clearly communicated. Typically, we pay our panelists via virtual Visa or Mastercard gift cards, and for some studies, we pay via PayPal.
Timing of payment
At the completion of a research engagement, Povaddo will send you compensation in a reasonable time frame. Our goal is to pay our panelists immediately following their participation in a study. Povaddo will initiate payment to be sent to you electronically within 30 days or fewer of completion of your participation in the research study.
Examples of recent opportunities
Example 1
Povaddo conducted a study with its health policy panelists on behalf of a major consumer products manufacturer to understand the effectiveness of its corporate messaging. Panelists participated in a 90-minute online survey over the course of three days where they offered reactions to two different policy narratives. The insights captured during this study helped our client identify which policy narrative would be most effective in helping them communicate their position on an issue that was central to their business.
Example 2
Povaddo conducted a short online survey among U.S. policy elites to garner reactions to a television ad that one of its clients created in order to raise awareness of one of its corporate social responsibility initiatives. Feedback from our panelists aided our clients’ decision to run that ad during the Super Bowl (the largest annual television event in the U.S.).
Example 3
Povaddo conducted in-depth interviews via telephone with senior-level trade policy experts on behalf of a global consumer products manufacturer to understand the effectiveness of its messaging on trade policy and intellectual property. Insights gleaned from this study helped our client fine-tune messaging and develop a public affairs engagement approach to effectively address these business-critical issues.
Example 4
Povaddo leveraged a combination of quantitative and qualitative research with managing partners from top U.S. law firms to help a higher education client hone its communications and engagement efforts within the legal community. Through an online survey and a series of telephone IDIs, Povaddo was able to measure awareness of and attitudes about our client’s academic institution – ultimately helping them develop an engagement approach to more effectively position the school with leaders at well-respected law firms in the U.S.
Example 5
Povaddo conducted an online discussion group with opinion leaders and journalists familiar with the global automotive industry to measure perceptions about Japanese automobile manufacturers. As part of an ongoing tracking study, Povaddo enabled our client to gain insights on how opinions were evolving and to understand how to best enhance its messaging amid such issues as Japanese airbag recalls and a strengthening U.S. automotive industry.
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